Epping Town Council's Audrey Rose Cup presented to the shop or business judged to have the best festive window display in the town has been won by Pretty Woman and Every Man.
The trophy was presented to owner Nikki Ross and her staff by Town Mayor Barbara Scruton at the Council's Christmas Market on Friday.
Runners-up were Piccola and Mr Smith's hairdressers with Collop Carpets receiving a commendation.
Cllr Scruton said: "It was a difficult decision to pick an overall winner as so many traders in the town have really entered into the Christmas spirit.
"Together with the new illuminations we have in the town this year, Epping really is looking very festive and I would like to thank and congratulate all our traders who have really entered into spirit of the season."
Dozens of stalls lined the High Street for the market which included carol singing from local school choirs as well as music from the Epping Forest Band and street entertainment.
Earlier in the day Mrs Scruton officially opened the four-day Christmas Tree Festival at St John's Church.
Some 60 illuminated trees have been sponsored by local businesses and organisations, among them The Dream Factory charity which is the mayor's chosen charity for the year.
Galleries of PIctures from the day can be found here:
Christmas Tree Festival